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Noah Rose, a sole trader trading under BetDeluxe has been issued a $50,172 infraction notice by the Australian Communications and Media Authority (ACMA). This was part of the ACMA crackdown on spam-unsubscribing rules.
ACMA investigated BetDeluxe and found that they sent more than 104,000 SMSs without unsubscribe functions, as well as 820,000 SMSs that did not include the sender’s contact information.
Between December 2021 to February 2022, the SMS promoted a “cheeky punch” and a VIP service on sports and racing and offered bonus bets as well as money-back offers.
Nerida O’Loughlin, Chair of ACMA, stated that it was unacceptable for commercial messages to be sent without consumers being able to opt out.
She said that she received complaints from a large number of people. Many expressed frustration at receiving gambling promotions.
“Any spam is annoying but gambling can cause financial and emotional damage. It’s therefore important that all wagering operators comply with the law.
ACMA also accepted from BetDeluxe a two year court-enforceable undertaking committing the company to an independent review and improvement of its e marketing practices. BetDeluxe must provide regular training for its staff and submit compliance reports to the ACMA.
Ms O’Loughlin stated that BetDeluxe will be closely monitored for compliance with the ACMA’s legally binding obligations.
