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Playtech announced that it has extended its exclusive partnership to Betfred. Betfred is a leader in the gambling industry.
This multi-year extension is based on a longstanding partnership between the businesses that dates back over 12 years.
The continued partnership will ensure that there is increased demand for sports betting terminals. This will be achieved by installing more Playtech Self Service Betting Terminals in Betfred shops. These terminal numbers have grown by over 50% in just the past two years.
Betfred customers will have the opportunity to race horses and dogs on their terminals for first time. Recent exciting products and features show why Playtech Sports betting makes such an appealing offering for partners. They include the new Betbuilder, dynamic content display and best in-class content. Playtech’s best content and variety of events will continue to be a leader in the market, especially with the World Cup coming up later in the year.
Shimon Akad is the Chief Operating Officer at Playtech. He stated that Betfred was one of the most respected and well-respected businesses in the gambling sector. The partnership has seen the company grow from strength to strength. As we work together to develop new technologies and adapt to changing retail customer needs, expanding the Betfred offer has been a major pillar of our partnership.
Playtech has earned a reputation for being the most trusted provider of retail sports betting terminals. Recent releases of new markets and features such as Betbuilder, Player Props and Betbuilder on Terminals have further strengthened that reputation.
Mark Stebbings is the Group Chief Operating Officer at Betfred. He said that this new deal shows how important our relationship with Playtech, the market leader, is. Betting terminals are becoming an increasingly important part of our retail offering and a key part of the company’s future.
“Looking ahead, there are opportunities for further development of this partnership as we look forward to increasing the use of Playtech SSBTs further and bringing new and exciting betting experiences across the UK to our customers.”
