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Raptor PR, the only B2B PR agency that focuses exclusively on the global video game industry, is proud to announce two new clients and an important addition to its team of communications specialists. Ultra, a new-generation PC gaming store, has appointed Raptor PR as its agency of record. SuperScale is a data and analytics firm that drives mobile game growth. Raptor PR has also hired Craig Chapple (a legendary game industry writer) as its Head of Content, continuing its recent growth.
Ultra is the next-generation PC gaming store and ecosystem. It is dedicated to promoting better deals for gamers, game developers, content creators and esports players. The expanding global team includes veterans from top gametech companies and global publishers. SuperScale assists mobile game developers and publishers like BoomBit, Fingersoft and EA to make better use their data in order grow their mobile games portfolios. In 2015, the company was established in Slovakia. Last year, a London office was opened. Raptor PR creates data-driven integrated communication campaigns for both companies in order to bring their stories to the market with great impact.
After previously working as a Mobile Insights Strategist for Sensor Tower and Senior Editor at PocketGamer.Biz (along with other roles at Nintendo UK, Develop magazine), Craig Chapple has joined Raptor’s PR team. Chapple, a specialist in the games industry, will be responsible for Raptor PR’s written content. He is a valuable resource for the agency’s clients. Craig contributes to Naavik, a leading game industry resource.
Rana Rahman is the founder and CEO of Raptor PR.
“Team Raptor is honored to welcome Ultra and SuperScale to the Raptor team. Both are extremely well-positioned to disrupt their respective industries. Craig…let’s just say that I have waited years to finally get to work with him. His appointment will boost our data-driven, strategic content offering and support our clients as well as Raptor PR with the best content available.
Paraag Amin, Group CFO, SuperScale, commented:
“When we were looking for an agency, it was important to find someone with a deeper understanding of the game industry, not just a superficial one. This included topics like user acquisition and data science. With their extensive experience in the mobile gaming industry, Team Raptor met all our requirements. Raptor PR is a great way to reach developers and publishers.
Nicolas Gilot (CEO and Founder of Ultra) commented:
“Ultra is an online platform that places gaming at its core. It leverages cutting-edge technology to improve the status quo in games industry. Raptor PR is a reflection of this ethos. They have a passion for gaming and a practical approach to emerging tech. Raptor’s enthusiasm and energy about the gaming industry is something we look forward to.
Craig Chapple Head of Content, Raptor PR commented:
Raptor is a wonderful place to be. I enjoy writing about games and using quality data and powerful storytelling. This is what I have been doing for the past 11+ year at Develop, PocketGamer.biz, and Sensor Tower. It’s a passion that I share with the Raptor team.
Raptor PR was recently nominated for Agency of the year at the Mobile Game Awards. This award is presented by Steel Media. The appointments of Ultra and SuperScale come after the Q4 2022 wins by Kinetix, Sandsoft Games and Bidstack Group PLC.
