Better Collective releases its annual report for 2022

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The market for gambling is constantly changing. There has been an explosion in artificial intelligence technology and many gambling companies are beginning to use it in marketing, process automation and customer communication.

Players are demanding more and more. As joy providers, our common task is to provide a great service. AI tools are a great tool for this.

These are three examples of casinos using AIs, including WinSpirit Casino.

#1 Ideas generation. Casino teams have many units, just as in any other company. Each unit uses AI in its own way. ChatGPT is used by the PR department to generate content strategies and distribution channels for publications. ChatGPT is partially responsible for this text. CC uses AI tools for better communication with clients. Operators use AI to analyze a players dialect and give them a pertinent answer — as clear as possible. The promotional department also generates new ideas for promo campaigns and online promotion in this highly competitive market.

#2 Visual Creation. 90% of information is viewed through our eyes. The first thing a client sees upon entering a website is the visual component. Casinos strive to create stunning images that grab players’ attention. WinSpirit Casino’s designers use the renowned Midjourney to quickly create custom visuals for their website and marketing materials. Personification is now king. Midjourney also provided graphics for the text.

#3 Freedom to grow. What freedom do your employees have? It’s not always easy to find employees who are free. Innovation and freshness are key in the gambling industry. At WinSpirit Casino, this task is crucial. It is up to the employee how they complete it. C-Level accesses these tools, however. Futurepedia is an AI tool suite that helps you complete tasks faster and more accurately. These tools also give players a new perspective on their daily routines and provide a customer-focused experience.

You can’t ignore technology in today’s modern world. They allow companies to be better for their customers. Modern AI tools, for example, can analyze players’ behaviour and determine the factors that lead to gambling addiction. Modern technology is attractive to a younger audience, which will help the business develop further.

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