Altenar with BetMarket partnership goes live in Bulgaria

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Award-winning sportsbook provider strikes debut deal in Balkan country

Altenar, a leading provider of iGaming and sportsbooks, has expanded its presence to Bulgaria with BetMarket, a well-known operator.

Altenar has entered a new partnership with a region well-known for its ambitions to see rapid growth.

BetMarket is already live and working with Altenar’s leading products, including virtual sports and player props markets. This iGaming relationship offers both operator and provider great potential for growth.

BetMarket is now available in its native territory. It was originally launched as a slot and bingo operator in 1997. However, it has steadily expanded into sport and offers a wide variety of products and games to its customers.

Aggelos Stravelas from Altenar, Account Manager, commented on the deal. “We are thrilled to have expanded our presence Bulgarian market as it is exciting and vast market for me.” The Balkans are full of amazing operators, and we’re excited to launch with BetMarket to better understand the market .”


“It’s without doubt one of Bulgaria’s most important operators and we have potential to grow alongside them, integrating many our award-winning products onto it platform over time.”

Hristo Markov is the Product Manager at BetMarket. He said: “Partnering up with an established sportsbook and casino like Altenar’s was a huge step forward. This will take us to new heights, and we know our players will be thrilled to have access to Altenar’s top-quality products.

Altenar’s achievements have been recognized with multiple awards in 2022, including EGR Nordics and EGR Italy, the MiGEAs and EGR Nordics, as well as the SBC Latin America, Baltic and Scandinavian Gaming Awards and the EGR Nordics and EGR Italy.

Altenar is licensed in 13 major global markets and has received certifications from MGA and UKGC. This makes Altenar the preferred sportsbook provider for leading operators.

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