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Zion Market Research published a new report titled “Online poker market by device type (mobile and desktop), by end-user (gambling enthusiasts, dabblers and social exuberant) and region – Global and regional industry overview, market intelligence, comprehensive analysis, historical data, forecasts 2023- 2030”.
According to the most recent research, the global online poker market size and share in terms of revenues was valued at USD 86.2 billion in 2022. It is projected to grow at a compound annual rate (CAGR of approximately 13.5%) during the period 2023-2030.
Since its inception in late 1990s, online poker has made great strides. Online poker has grown from a niche market to a multi-billion-dollar industry with millions of players participating in tournaments and cash games every day. We will be looking at the growth of the online poker market over the years and the future prospects. The global online poker market was worth approximately USD 86.2 billion in 2022. It is expected to grow to USD 237.5 billion by 2030.
In the late 1990s, the first online poker site was created. It was a huge success with players. In the early 2000s, there were several other sites and the online poker market was beginning to develop. The industry really exploded after 2003’s televised World Series of Poker and the win of Chris Moneymaker, an amateur player.
Moneymaker was able to get into the WSOP via an online satellite tournament. He went on to win and earn $2.5 million in prize money. His story caught the attention of the public and sparked an enormous surge in interest for online poker. Online poker grew quickly as a result of the explosion in players signing up for sites.
Online poker is very popular. It will continue to grow in popularity as smartphones become more common, Bitcoin and other digital currency become more accepted, and casinos websites become easier to access. Technological developments are a part of the ongoing expansion of online poker in order to increase confidence. Virtual reality, which simulates the environment, allows users to interact in real time with them using special equipment, such as gloves with sensors. VR allows for a more authentic gaming experience, better sound quality, realistic game design, as well as interaction with merchants and other players. VR has opened up new opportunities for growth and helped to improve the gaming experience.
The easy accessibility to online casino games is facilitated by the proliferation of smartphones. The widespread use of digital currency for online games, as well as the availability of different payment methods, are all key factors in the rise of the global online poker industry. Other factors that contribute to the increase in demand for online poker include technological advancements, increased internet density, and the availability of affordable mobile betting apps. This, in turn, increases the market’s growth.
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About 220+ Pages Research Report (Including Recent Studies)
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Updated Region Analysis with Graphical Representation Size, Share and Trends for 2023
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Zion Market Research methodology
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The increasing use of smartphones and the rising penetration of the internet will drive growth in the online poker market during the forecast period. The GSMA reports that in January 2023 more than two thirds of the world population used mobile phones. This accounted for 5.44 trillion unique users. Smartphones now account for around 80% of all mobile phones worldwide, and the number connected to smartphones is growing. The internet user base is also growing, with approximately 5.16 billion people using the internet by 2023. This represents 64.4% of the global population. Recent data shows that the number of internet users has increased by almost 100 million in the twelve months to January 2023. These numbers suggest that online poker will grow globally.
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Report Attribute |
Details |
| Market Size in 2022 | USD 86.2 Billion |
| Projection of the Market Size in 2030 | USD 237.5 Billion |
| CAGR Growth Rate | CAGR 13.5% |
| Base Year | 2022 |
| Prediction Years | 2023-2030 |
| Key Market Players | PokerStars, PokerStars and Partypoker are all part of the 888 Group. |
| Key Segment | Sort by Device Type, End-User, and Region |
| Major Regions Included | North America, Europe and Asia Pacific, Latin America, the Middle East & Africa, and Latin America |
| Buy Options | For your research needs, request customized purchase options |
The market for online poker is segmented by device type, region, and end-user.
The market can be divided based on end-users into social exuberant, dabblers and gambling enthusiasts. Over the forecast period, the largest market share will be held by the gambling enthusiasts segment. Online casinos enable people to enjoy their hobbies from the comfort of their own homes. Gamers who want to continue learning the rules of different games such as blackjack, poker and baccarat can play free or low-stakes games across multiple platforms. They can improve their skills over time. Online casinos offer gambling fans a way to win real money from anywhere, anytime.
The online poker industry can be divided based on the type of device used. The largest market share is held by the desktop segment during the forecast period. The desktop screen is larger than mobile phones and other devices and allows for more detail and graphics. Desktops have better performance characteristics such as sound quality, picture quality and customizable storage capacity. This enhances the gaming experience. These factors have led to an increase in desktop-type segments.
by Device Type
- Mobile
- Desktop
End-User
- Gambling Enthusiasts
- Dabblers
- Social Exuberance
Competitive Landscape
The main players in the online poker market are –
- PokerStars
- GGPoker
- The 888 Group
- Partypoker
- Ignition Casino
- Tencent
- Playtika LTD
- Zynga Inc.
- Arkadium
- Baazi Games
- Quadrific Media Private Limited.
- Pocket52
- BLITZ POKER
- Americas Cardroom
- BetOnline
- Every game
- True Poker
- Bovada
- Juicy Stakes
Key Insights From Primary Research :
- Our research forecaster has concluded that the Online Poker market will grow at a CAGR around 13.5% over the forecast period (2023-2030).
- The market for Online Poker was worth approximately US$ 86.2 billion in 2022. It is expected to grow to US$ 237.5 million by 2030.
- Over the forecast period, the market for online poker will grow due to the increasing penetration of the internet and the growing demand for smartphones.
- The largest market share will be held by the desktop segment based on device type.
- The market will be dominated by Europe based on its region.
This report answers key questions:
- What are the projected market size and growth rates for Online Poker?
- What are the key driving factors that propel the Online Poker Market forward
- Which companies are leaders in the Online Poker Industry and why?
- What are the segments that the Online Poker Market covers?
- How do I get a copy of the Online Poker Market sample reports and company profiles for free?
Key Offerings:
- 2023-2030
- Market Dynamics – Trends, Growth Drivers and Restraints – Investment Opportunities
- Market Segmentation – A detailed analysis by Device Type, End-User and Region
- Competitive Landscape – Top Key Vendors & Other Prominent Vendors
Regional Analysis :
The market is expected to be dominated by Europe during the forecast period. Legalization of gambling games like poker and sports betting has led to a significant increase in the market. These games are extremely popular in countries such as Spain, France, Italy, France and Germany. The market expansion is also driven by the increasing penetration of smartphones and high-speed internet. Eurostat reports that the European Commission set a 2030 goal for gigabit connectivity in all EU homes and 5G coverage throughout every populated area.
Major progress has been made in the rollout of VHCN networks (fixed very high-capacity network) across the EU. In 2021, only 16% of EU homes will have access to high-speed Internet. This is a significant improvement on 2013 levels. VHCN connectivity also improved in low-density areas. Between 2013 and 2021, the EU saw a 37% increase in the number of fixed VCHN connections among households. This was in low-density regions. Despite these advances, entry levels can vary greatly between EU Member States and within many Member States depending upon population density. According to the GSMA Mobile technologies and services made up 4.6% of Europe’s GDP in 2020. This added more than EUR740 billion to the economy.
The financing of the public sector was also significantly facilitated by the mobile ecosystem. It generated EUR84 billion in tax revenue and supported approximately 2.4 million jobs (directly or indirectly). The region’s economy will be significantly boosted by 5G technologies up to 2030. They also have an impact on important sectors such as industry and the public administration. These facts are a strong support for market growth over the forecast period.
The forecast period for North America will see a significant increase in growth. The growing digitalization and the use of secure mobile apps is responsible for regional growth. Three states in the US, Nevada, Pennsylvania and New Jersey, have gambling regulations. These are driving market app demand. Entain PLC released “Gambling Responsibly USA” in July 2021. This responsible gaming software is called “Gambling Responsibly.” EPIC Risk Management, RG24/7 created the program. This app gives users access to education and tools that can help anyone with gambling problems. This will drive market growth during the forecast period.
Asia Pacific is forecast to experience the fastest CAGR over the forecast period. The increased use of internet services, an increasing number of smartphones and the relaxation of gambling regulations. According to the World Economic Forum smartphone usage is very widespread in most emerging countries. Smartphone penetration is greater in countries such as Singapore (87%), Malaysia (83%), Thailand (75%). The Philippines will experience the greatest smartphone market growth in 2020, with more than 90%. According to the GSMA, similarly, in 2025, South and Southeast Asia will see a triplet of mobile data consumption, with 9.2 GB rising to 28.9 GB per user per month. The acceptance of bitcoins has also led to an increase in the use of cryptocurrency for gambling. Market growth will be driven by increased spending on leisure activities and strong economic growth in Asia Pacific.
by Region
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North America
- U.S.
- Canada
- Rest of North America
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Europe
- France
- UK
- Spain
- Germany
- Italy
- Rest of Europe
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Asia Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
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The Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East and Africa
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Latin America
- Brazil
- Argentina
- Rest of Latin America
Latest Developments
- Entain, a UK-based gambling company, was granted five licenses in Germany in November 2022. This included its first online gaming and poker license. The five-year licenses were granted by the Saxony-Anhalt State Administrative Office. Entain’s bwin and Ladbrokes brands, as well as SportingBet, will be able to offer online gambling.
- PokerStars, the market leader for online poker, introduced a Spin & Go deal in November 2022 that was only available in the specialized Italian market.
The Present State of the Online Poker Market
Despite all the difficulties of the last decade, the online gambling market has been strong. Although it’s difficult to estimate the size of this market, estimates suggest it is worth $4-$8 billion annually. There are hundreds upon hundreds of online poker websites that offer a variety of cash games and tournaments.
The rise of mobile gaming has been a key driver of online poker’s growth. Many online poker sites offer mobile apps that enable players to access their accounts, play on their phones or tablets, and allow them to make deposits. Online poker has become more accessible than ever, which has attracted a new generation.
E-sports have also contributed to the rise of online poker. E-sports events like the League of Legends World Championship or The International Dota 2 Championship have multi-million-dollar prize pools and attract large audiences from all over the globe. Although online poker isn’t strictly an esport, it shares many similarities, such as the need to be skilled and strategic, and has begun to draw more attention from the E-sports community.
The Future of the Online Poker Market
There are many trends that will shape the future online poker market. The global expansion of online gambling is one of the most important trends. Online poker will grow as more countries legalize it. In 2020, Michigan was the first state to allow online gambling. This is expected to open up a new market for poker operators.
The increasing use blockchain technology is another trend that will likely shape the future online poker market. Blockchain technology is poised to revolutionize online poker by offering a decentralized, secure and transparent platform that allows players to transact and participate in games. Numerous blockchain-based online poker websites have been launched.
Online Poker Market: Opportunities
Use of blockchain technology
Blockchain technology adoption has had a significant impact on the growth of online poker markets worldwide. Blockchain payments are being accepted by many gambling websites and apps, in addition to traditional payment methods. BitStarz, which offers bitcoin gambling, has over 4 million users. Blockchain ledgers can be used to ensure transparency and secure transactions in gambling activities. Because they allow for fast and secure transactions, gambling with cryptocurrency presents many opportunities. They are widely used in online gambling because there are fewer restrictions and regulations for cryptocurrency transactions. The adoption of blockchain technology is expected to offer a lucrative opportunity for market expansion in the future.
