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OnAir Entertainment ™, the leading provider of live casino games, has joined the growing industry concern about the negative effects of exclusive deals in the live casino sector.
OnAir Entertainment(tm), which believes that exclusivity agreements have a negative impact on platforms and operators, has begun to discuss the issue. Exclusion can limit players’ ability to choose from a wider range of live casino options. It is well-known that players prefer sites with more content choices, which allows them to search for the games that interest them. This freedom is crucial to maximize cross-sell and increase platform revenue.
Are exclusivity agreements fulfilling the industry’s needs and promises? The market is constantly changing and operators must adapt to new restrictions. This requires a lot of flexibility and creativity. Can an agreement that has been set in stone and is based on one supplier be flexible to changing regulatory landscapes and allow operators to remain competitive?
Multi-supplier agreements are a great way for big operators to test different games in different markets, and not have to stay with the same product. Operators can be more flexible when operating internationally because they have less exclusive deals. However, localization requirements must be considered. OnAir Entertainment’s(tm), product offering includes the ability to insert customizable elements into their digitally branded or localised environments. This allows operators to strengthen and scale their brands with OnAir Entertainment(tm). Our operators are able to test the audience’s response in low-risk environments before they commit to larger projects.
It is clear that there are more live casino suppliers than ever before. This competition drives innovation in the iGaming sector. This belief in continuous innovation is the foundation of all OnAir Entertainment’s(tm). operations. OnAir Entertainment(tm), which strives to improve user engagement and player experience by continually improving UI design and 3D animations.
Seval Alev Kaya is Director of Business Development for OnAir Entertainment(tm). He stated that “Innovation is at our heart, and our primary priority is to provide maximum flexibility to our clients. Operator differentiation is directly tied to content diversity, harmony, and flexibility. Many operators are looking to expand their client base by adding more vendors to the casino, particularly in live casinos. This is to decrease the need to have a single vendor who has unfavorable terms, high costs and limits. We offer a service-oriented approach and are invested in the growth of our clients em>
