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888 Holdings plc, LSE: 888), one the most renowned betting and gaming companies in the world, has announced the launch of Mr Green, its award winning online gaming brand, in Germany.
Germany is one of the strategic growth markets for 888. The group sees a chance to rapidly grow and establish a strong market position through its best-in class products and brands. The group was thrilled to receive its gaming license in Germany in early 2023 and has been quick to launch its products locally.
Mr Green’s launch in Germany marks the first time the Mr Green brand has been made available on the 888 proprietary technology platform. This launch combines the in-house technology of the group with Mr Green’s strong brand recognition in Germany to provide product and content leadership. It creates a product that is unique, differentiated, and rich in features for market players.
Amit Berkovich, 888 and William Hill Vice President Head of Poker and Rest of World, stated that Mr Green would be the group’s leading brand in Germany alongside our 888 brands. Its launch is a shining example of the power of focus, collaboration, and dedication. The existing 888 platform in Germany has enabled us to go live since March. Thanks to the strong collaboration between all the teams, we have been able create a completely new setup in record time.
“We are thrilled to offer thousands more players to the market and look forward to bringing additional Mr Green markets onto the single technology platform in coming months.”
