Reading Time: 2 minutes
Better Collective has signed a content and media partnership with PUNCH Nigeria Limited (publisher of Nigeria’s most popular digital media titles), Better Collective is now partnering with PUNCH to make its first steps into a new continent that has a growing number of sports betting enthusiasts.
Better Collective will be able to operate a sports betting section via PUNCH’s digital platform as well as Nigeria’s top website Punchng. Punch, a prominent Nigerian news media company, was founded in 1970 and publishes and distributes media content via websites, podcasts, and social media channels.
Better Collective will use its content expertise and innovative technology to assist PUNCH’s readers in making informed decisions in an ever-growing digital sports entertainment market. Better Collective will operate a section of high-quality, commercial sports betting for PUNCH that includes English content.
Better Collective has reached its first media partnership agreement with a source of media from Africa. PUNCH is Nigeria’s oldest news source and one of the most trusted. It creates content that informs. educates. and entertains. This mission aligns perfectly to Better Collective’s mission of educating sports fans through making sports entertainment more fun and engaging. PUNCH is primarily Nigerian but its audience includes significant audiences in Europe and North America.
Jesper Sogaard is the CEO and co-founder of Better Collective. He said that he was proud to be a partner with PUNCH, a respected news media. We will not only be partnering Nigeria’s market leader, but this partnership also allows for us to establish a presence in Africa.
Adeyeye Joseph, Managing Director/Editor-in-Chief of PUNCH, said: “We are excited to work with a passionate technology-driven partner like Better Collective. We are hopeful that this partnership will allow PUNCH to provide high-quality content to Nigeria’s growing betting community. It will also help our company achieve its revenue and audience goals.
