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BeyondPlay is a B2B company that develops next-generation engagement software to online operators. It has been granted a license by the UKGambling Commission.
Following the December 2022 granting of a Critical Supply Licence by the Malta Gaming Authority, the Gambling Commission secured a Remote Casino Host Licence and Gambling Software Licence.
BeyondPlay’s GB license is another milestone. BeyondPlay offers a range of community-oriented products that turn single game sessions into engaging multiplayer entertainment experiences. Additional licence applications are being considered for Ontario and Sweden as well as other US jurisdictions.
Karolina, founder and CEO of BeyondPlay said that “This stamp is a significant occasion as BeyondPlay will offer new and exciting gaming experiences, providing unparalleled entertainment value and community participation for real-money gambling operators in Great Britain.”
Multiplayer products offer a variety of features that go beyond responsible gaming standards. These features include spectator mode, low-stakes and community-pooled betting.
“We are very grateful to Harris Hagan and all of our investors for their support and advice throughout the detailed and thorough qualification process. This was especially important given the changing nature of the product, and the investment structure of this business.
Bahar alaeddini, Partner, Harris Hagan said: “We are delighted to have helped them navigate BeyondPlay and their application for a licence, and to have been a part of their journey towards obtaining a GB license.
“Karolina and her amazing team worked tirelessly, passionately, relentlessly, and always had good humour throughout the entire process. We are so proud of them and eager to see BeyondPlay grow and take advantage of the many opportunities ahead.
LeoVegas Group sold its 25 percent shareholding in BeyondPlay to a number of strategic investors including venture firm Bettor Kapital. BeyondPlay generated a 73% return on its investment arm, LeoVentures in less than two years. The transaction was part of BeyondPlay’s larger fundraising effort.
Four tier-one partners have already been secured by the start-up for its solutions: Casumo, ComeOn Groups, LeoVegas Groups and Soft2Bet. Roll-out is scheduled for Q2 and Q3 2023 and more partnerships are in the works.
