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Martin Clarke, a pioneer in sports betting design and innovation, has been named Chief Product Officer (CPO), of OddsMatrix. This is EveryMatrix’s top-ranked sportsbook division.
Clarke, a highly skilled and renowned expert in sports products, spent a significant part of his career with Betfair delivering innovative products on a worldwide scale, including Cash Out and Fast Markets, Odds Boost, Bet Builder, and Odds Boost. Clarke also rebuilt Metric Gaming’s B2B platform, its proprietary horse racing, soccer and US sports products.
Clarke has extensive trading and risk experience. He is skilled at designing and building platforms, features, brands, and teams, as well as managing diverse teams to create award-winning technology.
The new OddsMatrix CPO will oversee multiple areas of the EveryMatrix sport business unit and report to new OddsMatrix CEO Tor Skeie, who joined in February.
These areas include product strategy, developing and communicating a clear product roadmap ;enhancements for existing products such as a new and scalable sports front-end; prioritising stakeholder needs for new features and improvements; project Management; quality assurance, and many more.
OddsMatrix’s growth has been impressive, with 28% Year-onYear gross profit growth and several high-profile clients winning in 2022. This includes Bet at-home, which replaced its legacy platform using EveryMatrix technology and beat 25 competitors to win a tender for the Hungarian lotto. It now has an entire suite of digital sports betting software solutions for TippmixPro.
OddsMatrix Sports Betting Software Solutions offers competitive sports and esports coverage. It also provides reliable and real-time betting data, industry-leading accuracy, unrivalled market access, and unparalleled markets. Customers can use the entire OddsMatrix platform or just select parts that meet their needs. There are 150 specialists in the unit, including traders, developers and commercial staff, as well as a dedicated 24/7 support group.
Ebbe Groes is CEO of EveryMatrix. He said that he was thrilled to have someone with Martin’s track record and calibre join OddsMatrix. He is a sports product legend and has worked on some the most exciting and game-changing betting features in the past decade .”
“Martin’s arrival shows that we are on a path to accelerate growth and success as it continues to attract major Tier-1 operators, providing them software and services to take their brands to new heights.”
Martin Clarke, OddsMatrix’s CPO, stated: “I’m very happy to join EveryMatrix. Their OddsMatrix platform and products are making a huge difference to some the largest global brands. I look forward to working with Tor, the team, and supporting them with some very exciting plans in 2023.
