BETER Live chooses Edvardas Sadovskis to be Chief Product Officer

Home » BETER Live chooses Edvardas Sadovskis to be Chief Product Officer


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Key hire by Leading developer in the sector

BETER Live, a provider of next-generation casino products and experiences has appointed Edvardas Sadovskis, an industry heavyweight, as its Chief Product Officer. This is as BETER Live continues to be a prominent player in the live content supply space.

Sadovskis has more than a decade experience and a passion for sports and games. BETER Live is his first job at BetGames. He was a Studio Coordinator and Head of Product over a ten year period.

Sadovskis was part of BetGames’ journey from start-up company to power player. He worked across many teams, including customer service, business development, product and studio. This gave him unparalleled experience.

BETER Live’s experience in developing games for different audiences and his passion for the industry will allow it to take its content and product offerings to the next level. This will enable it to become a top-rated provider for major operators.

Sadovskis is the Chief Product Officer of BETER Live. He has responsibility for overseeing the product roadmap and managing the various product teams. Finally, he must ensure that the provider’s live content meets or exceeds the expectations of both the operator and the player.

Anna Vikmane (Director at BETER Live) said that Edvardas was a delight to join the team and to have him take over our product roadmaps and teams. Edvardas’ passion and knowledge for sports and games is a perfect fit for both the Live Casino business unit and for the entire BETER company. His expertise will be a catalyst for the development of new exciting products in the near future, I am certain.


“BETER Live has an amazing growth trajectory. With Edvardas as our CPO, we will continue going from strength to strength in terms of the quality product we provide to both our partners and most importantly to their players.”

Edvardas Sadovskis is Chief Product Officer at BETER Live. He said: “I’m excited about working with the incredible team at BETER Live and using my skills and experience for the company’s success. Recognizing the importance of teamwork, I will be working closely with the tech, commercial, and product teams to develop the company’s offerings and the live casino industry in general.


“I am dedicated to delivering the most up-to-date products to our partners by meeting their live content requirements and ensuring they are satisfied as we work together to achieve success.” This includes expanding the BETER Live portfolio with new features and pushing boundaries to bring innovative products to the market. We are ahead of the rest i>

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