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Team Vitality, Europe’s leading eSports club, has announced an international partnership with Cherry Xtrfy (previously Xtrfy), a manufacturer and distributor of high-end gaming peripherals. The agreement will last for two years. Both eSports organizations are celebrating ten years of their existence. They have been united by the spirit of competition and performance.
* Team Vitality, a French eSports club, has partnered with Cherry Xtrfy, a gaming gear specialist, for the next two-years.
Cherry Xtrfy will provide Team Vitality with the latest gaming equipment, including keyboards, mice, and mouse pads.
* Cherry Xtrfy has partnered with Team Vitality in order to expand its international reach.
Global Support with a focus on Team Vitality’s CSGO Division
Cherry Xtrfy, a leading manufacturer of gaming hardware, will provide Team Vitality with keyboards and mice. This will allow athletes to enjoy the best gaming experience possible and compete at the highest level in eSports. Cherry Xtrfy also provides equipment for Team Vitality’s three physical entities, the offices (V.Hive Paris) and performance centers (Berlin & Stade de France). The two companies will also work together to create co-branded products for eSports and the gaming community.
Cherry Xtrfy, an official partner of CS:GO, will be able to wear the CS:GO team jersey starting with the first round of the qualifying rounds at the Paris Major: RMR in Copenhagen, April 11. The quality products will allow Team Vitality players to enjoy the best possible conditions for their arrival at the most exciting eSports event.
Cherry Xtrfy can also connect with 12 million Team Vitality fans through activities that are organized throughout the year.
A Partnership Between the Most Ambitious Gaming Company and the Leading eSports Teams in France and Europe
This alliance demonstrates the international ambitions Cherry Xtrfy. It was renamed from Xtrfy in recent merger with Cherry, a global manufacturer of high-end computer peripherals and mechanical keyboard switches. Cherry Xtrfy hopes to reach a large number of eSports fans and compete at the highest international level with Team Vitality.
Both brands are celebrating their respective ten-year anniversaries in this year’s eSports. Cherry Xtrfy has been able to sponsor many other eSports organizations, such as Australia’s Grayhound Gaming, Norway’s Heroic and China’s LNG Esports. The brand regards Team Vitality as the best partner to grow its presence in eSports, and other European markets.
Joakim Jansson (Managing Director, Cherry Xtrfy) stated that Team Vitality is a well-respected organization with famous players. “We are stepping up our efforts in eSports and we look forward to growing our presence, collaborating with team members, and creating something special for the community.”
Nicolas Maurer (Chief Executive Officer of Team Vitality) stated that Cherry Xtrfy is an honorable partner. We know this brand is an industry reference in quality and performance, even though it’s constantly changing. Its arrival at Team Vitality comes at a perfect time. Cherry Xtrfy is going to be part of our tenth-anniversary celebrations. We will also benefit from Cherry Xtrfy’s participation in the largest international competitions.”
