New agreement strengthens long-term partnership between Smarkets and PA Betting Services

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Paf, a Nordic gaming company, has chosen to reduce the mandatory loss limit. Paf will also introduce a new loss limit to young people between 18 and 19. These measures will cost approximately 7 million euros each year.

Paf will lower the annual mandatory loss limit to 20,000 euros from 17,500 euros. This means that customers cannot lose more than the maximum limit on Paf’s online games. This loss limit will be applicable to all Paf gaming sites and game categories.

“Paf has made its largest investment ever in responsible gaming. Christer Fahlstedt CEO, says that we are changing a few limits. The overall impact of our actions will make a difference in our numbers as well as customer segments.


An investment of EUR7 million

The new annual loss limit, which is 17,500 Euros (190,000. SEK), will be implemented and taken effect in the early summer. These measures, along with other important actions, are expected to cost approximately 7 million euros.

“We have the opportunity to go further and increase our commitment to responsible gambling. Christer Fahlstedt says it’s something they want to do because “it’s the right thing for us to do, if our journey to becoming a sustainable entertainment company continues.”


Loss limit for young people lowered by 82%

Paf will reduce the loss limit for its youngest customers from 10,000 euros to 1,800 euro per year. This is an 82% decrease. All customers 18-19 are eligible for the reduction.

“The change further strengthens RG-focus upon young people, which in turn is good because it aligns with the research regarding gambling problems that shows young adults are an extra vulnerable when it comes to gaming,” Daniela Johansson is Deputy CEO & Chief Responsibility Officer.

Paf introduced a 10,000 euro loss limit for young adults aged 18-24 in 2022. A reduction is being made for all 18-19-year-olds to go with the lower loss limit for young people.

Paf’s 2023 mandatory loss limits

18-19 years 1,800 Euros / 20,000 SEK

20-24 Years 10,000 Euros / 100,000 SEK

>=25 Years 17,500 Euros / 190,000. SEK

Paf has been openly publishing the winnings and losses of customers for several years. It also shows how different segments have changed since 2017. Paf has been able to decrease the number customers who play for large sums of money and increase the number customers who play for smaller amounts in recent years.

“We will continue to implement responsible gambling measures that improve the numbers within our customer segments. Christer Fahlstedt says that we will set an example for other gaming companies in terms of responsibility.

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