Reading Time: 2 minutes
More Brits than one in five (22%) plan to place a bet on this weekend’s Grand National
The Gaming industry is poised for a record weekend. A survey of 2,000 Brits revealed that this year’s race will bring in a lot of recreational players
A new survey has revealed that more than half of Brits (22%) are planning to place a wager on the Grand National this year.
YouGov conducted the survey on behalf of Online Betting Guide (OLBG) and asked 2,061 adults in the UK about their plans to attend Britain’s largest horse race on Saturday,April 15.
Overall, 22% of respondents said they were going to place a bet. However, 26 percent of men answered the survey saying they would wager (26%) compared with 18% for women. A little over 12% of both genders of respondents were unsure if they would wager at the time the survey was conducted.
It is interesting that despite recent attention on bettors’ fear of affordability checks and reports suggesting that some were betting in cash or on-course to avoid such checks, most people who plan to place bets were planning to do so online.
Overall, 53% of those who plan to place a bet on Grand National will do it online. 11% intend to wager in person at the track, and 18% intend to make a bet at a high-street bookmaker.
These figures were a little different from the usual betting habits of people. 63% reported that they bet mostly online, while 7% said they bet mostly in person. 12% stated that they bet mostly at high-street bookmakers.
Another interesting finding for an industry that wants to be seen as entertainment is the fact that 11 percent of respondents said they saw betting as being similar to other forms such as going to the cinema.
Notable findings also included the fact that people who plan to wager would not be willing to give up their Grand National bet to spend on other discretionary purchases. Only 14% of people who plan to place a wager stated they would give up their Grand National bet in order to buy flowers or chocolates, while nearly 90% (88%) said that they would rather gamble on the race instead of paying for Netflix.
Only 2% thought that the PS85 price tag for tickets to Aintree was a good deal. After a drop in attendances at Cheltenham, tickets that cost more than PS100 have put the cost of attending major racing events in the spotlight.
