Reading Time: 2 minutes
Team Vitality, France’s leading eSports team, has announced a partnership with Cherry Xtrfy, formerly Xtrfy, a manufacturer and distributor of high-end gaming accessories, for the next 2 years. Both eSports organizations are celebrating ten years in existence. They share a common goal of performance and competition.
Team Vitality, a French eSports team, has teamed up for two years with Cherry Xtrfy gaming gear.
Cherry Xtrfy is supplying Team Vitality with the latest gaming equipment, including keyboards and mice.
Cherry Xtrfy and Team Vitality continue to expand their international strategy.
A Global Support Focused on Team Vitality’s CS:GO Division
Cherry Xtrfy, a leading manufacturer of premium gaming hardware, will provide keyboards and mice to Team Vitality athletes so they can have the best possible gaming experience and compete at the highest levels in eSports. Cherry Xtrfy also provides equipment to Team Vitality’s physical entities, including the offices in Paris (V.Hive) and performance centers in Berlin and Stade de France. The two companies will also develop products co-branded for the eSports audience and gamers in the future.
Cherry Xtrfy, as an official partner will be featured on the CS:GO jersey starting April 11, with the first qualifying match for the Paris Major: RMR. The Team Vitality players can benefit from the quality products in order to arrive at the most exciting event of the eSports year in the best conditions.
Cherry Xtrfy can also connect with Team Vitality’s 12 million social media fans through various activities throughout the year.
An alliance between the most ambitious gaming brand and the leading eSports team in France and Europe
This alliance demonstrates the global ambitions of Cherry Xtrfy. The company was recently renamed after merging Cherry with Xtrfy. Cherry is a manufacturer of computer peripherals and high-end mechanical switches. Cherry Xtrfy aims to reach a wide community of eSports fans and compete at the highest international level with Team Vitality.
Both brands are celebrating their respective ten year anniversaries in 2018. They have a long history within the eSports industry. Cherry Xtrfy has used its expertise to sponsor major eSports organisations such as Norway’s Heroic Gaming, Australia’s Grayhound Gaming, and China’s LNG Esports. Team Vitality is the ideal partner for the brand to expand in eSports, and across its European markets.
Joakim JANSSON, Managing Director of Cherry Xtrfy and co-founder, stated that “Team Vitality has a world-renowned organisation with iconic players.” As we ramp up our efforts in eSports and collaborate with the team, we look forward to creating something unique in the community.
Nicolas Maurer said, “We’re very pleased to welcome Cherry Xtrfy, as an official Partner.” We know that Cherry Xtrfy is a benchmark for performance and quality in an industry that is constantly changing. The timing of the brand’s arrival at Team Vitality couldn’t be better. Cherry Xtrfy is at the center of our tenth-anniversary celebrations, and will benefit from Team Vitality’s presence in international competitions.”
