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The SOFTSWISS team believes that Artificial Intelligence will be the future of iGaming design. In order to create visuals for online casinos, the company uses innovative tools.
The WebStudio has made a significant breakthrough by integrating AI into its daily design work. It works on all phases of creating projects for SOFTSWISS’ clients. This innovative approach allows for a design template that goes beyond the norm, giving clients a unique project.
The Advantages of AI
AI-skilled designers can create visuals of high quality quickly. AI-produced designs are unique and conform to brand standards, which is a great advantage for online casino players and clients. Designers can spend more time on creating a user-friendly interface.
The result is that player engagement and acquisition rates are higher thanks to more accessible interfaces. Prior to AI, it took weeks to create the first layouts, and client options were limited. The client can now choose from multiple design options while the design team is able to quickly iterate required changes.
A WINNING COMBINATION CREATIVITY WITH TECHNOLOGY
Designers create different queries for AI programs based on client needs. This allows them to generate images. Designers must not only know how to create correct queries, but also refine them and regularly practice these commands. It helps to train the tool, and expand its capabilities. Designers then improve the generated image, including elements and details, quality of image, proportions, colors, etc. The AI-generated design is therefore not the end result, but rather the basis for future creativity.
Fear is not as powerful as motivation
WebStudio’s creators do not fear that AI will replace their work in designing online casino project. Olga Ivanchik is the Head of WebStudio and she notes that Artificial Intelligence (AI) in design is just an auxiliary tool to allow more creativity in work. AI has also inspired designers to use innovative tools and improve their skills.
Designers generate the queries and suggest the initial idea. It requires imagination, creativity and inspiration. Without sufficient background knowledge, someone (or something else) cannot create a truly original project that is visually pleasing and convenient for the user. It takes human imagination, and unique experience gained through practice. Olga says that the combination of a talented designer with a multifunctional device gives maximum results within a short time.
WebStudio, a SOFTSWISS department, is responsible for the creation of frontend designs for the online casinos that are offered to clients. This includes the entire process from the conception of the project until it’s launched. This experience in using advanced technologies, and the research conducted on this subject has led to the creation of an Innovation Department.
About SoftSWISS
SOFTSWISS, an international iGaming firm, provides certified software for managing gambling operations. The 1,400-strong expert team is located in Malta, Poland Georgia and Belarus. SOFTSWISS is a holder of a number gaming licenses, and offers iGaming solutions in a one-stop shop. The company offers a wide range of products, such as the Online Casino Platform with thousands casino games, Affilka Affiliate Platform, Sportsbook Platform, and Jackpot Aggregator. SOFTSWISS introduced the world’s first bitcoin-optimized online casino solution in 2013.
