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Take a celebrity who is a passionate sports fan to one of the most fiercely contested and intensely contested derbies around the world. Star power and brand advocacy can be used to unlock synergies in strategic partnerships. Amplifying iGaming with VIP match experiences and real-world match participation?
Khelraja said yes to everything when they took their brand ambassador Esha Gupta to Turin for the Derby d’Italia to watch a Coppa Italia match involving Juventus and Inter Milan. Esha Gupta and Juventus Football Club documented the trip on social media. It gave users a peek at how Khelraja uses partnerships and brand ambassadors in order to create immersive iGaming experience through a strategic and comprehensive approach.
Esha Gupta, a football enthusiast who loves to play online games, was treated like a VIP at the Coppa italia Semifinal first leg match between Juventus and Inter Milan. Esha Gupta was also given a customized Juventus shirt with her name on it to enhance the experience of watching the Allianz Stadium, one of the most celebrated and prestigious derbies of all time. Khelraja, the official regional partner of Juventus Football Club in Asia, offers users the chance to interact with all Serie A matches and Coppa italia games featuring Juventus, and win exciting prizes by making the correct pre-game predictions.
Speaking about the new development, Mr. Japneet Sethi, Country Director – Marketing and Operation, Khelraja said: “At the moment, one of the biggest marketing gaps is using brand ambassadors for brand advocacy. Even though many brands have ambassadors, they rarely make the most of their star power, aside from a few advertising campaigns. We wanted to change the dynamic by showing stakeholders in the industry and larger brands the impact brand advocacy has on marketing and partnerships. Esha’s experiences, including matchday attendance at Turin and iGaming via the Khelraja Platform, give her advocacy more weight. This is our way of telling the world that Khelraja’s brand advocacy, strategic partnership, and integrated user experience are always the best.
Esha gupta and Khelraja added: “Khelraja has a special place for me, as that surreal evening I had in Turin shows you.” It was a life-changing experience for me as a football fanatic. I will never forget the night that I spent at the Allianz Stadium watching Juventus play. It was breathtaking, and that’s the reason I call Khelraja “a family.”
