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The supercharged betting service kwiff has expanded its greyhound and horse racing offering through a new partnership with BetMakers Technology Group.
kwiff’s players will have continued access to global racing, with 250,000 races per year from over 20 countries. BetMaker’s Price Manager will also be used in conjunction with Kwiff’s proprietary trading and risk systems.
All types of racing will benefit from the unique supercharge feature. It is a truly unrivalled experience. Supercharge mechanics are perfectly complemented by the wide range of rewards available on kwiff.
BetMakers offers a leading horse racing betting solution that includes both pari-mutuels and traditional win and placed fixed odds markets, as well as tote exotics, fixed odds derivatives and tote exotics.
Charles Lee, CEO of kwiff, said: “When introducing racing, we wanted to introduce it in our own style and with an innovative approach, led by our proprietary technologies. BetMakers was the ideal partner. Their technological approach worked well with our own teams, and we’ve seen racing grow in our supercharged sportbook from launch until today. “I’m thrilled to continue our partnership with Jake and the BetMakers Team.”
Jake Henson BetMakers’ CEO then said: “We are delighted to extend our partnership kwiff, who have grown their product exponentially since its launch. The unique mobile-first strategy brings new customers to horse racing, which is crucial to its sustainability. BetMakers is committed to evolving our best-in class pricing service in support of the kwiff strategy while streamlining race feeds data, and connecting kwiff with rights owners and tracktracks around the globe.
