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Ole7 is a Malta-based media agency that offers SEO and social media to clients within the gambling industry. They have just launched a brand new AI service which helps protect the wrong audiences from gambling and betting platforms.
The service uses a database of blacklisted players, which includes players who were banned or showed signs of gambling addiction. This data is linked to a multi-website AI resource that informs online casino of the player’s gambling history, and automatically bans them across all platforms.
Ole7 spokesperson said: “An increase in regulation and compliance is one of the biggest changes that has occurred in the online gambling sector. Early on, there were very few regulations to protect the consumer. Many unscrupulous operators exploited this lack of regulation in order to defraud players and run shady operations. Ole7 is committed to providing people with safer and more appropriate choices. We do this by creating a fairer and safer environment for gambling players, and also promoting innovation and competition within the industry.
Innovative Marketing Strategies
Online gambling has undergone a major shift in recent years. It is now a much more social, interactive industry. Online gambling used to be primarily an activity that was done alone, with the sole purpose of winning money. Many online gambling apps and sites offer a social and interactive experience today, including features like live dealer games, social media integration, and more.
This move towards a social and interactive experience helped to increase player engagement, retention, and create a more enjoyable and immersive experience for players. It has also helped attract a wider audience to online gambling, including younger players and casual ones.
This approach is not without its benefits. However, many online gambling sites and casinos are struggling to adopt a marketing strategy that will engage and appeal their new audience.
Ole7 offers a range of SEO and social media services for clients in the gaming industry. These services can help reach their customers with a new, innovative approach. For example, by implementing optimised contents correctly online casinos are able to improve their business performance or even exceed their set targets.
Ole7 offers a variety of services, including:
- Content Marketing
Content marketing aims to change consumer behavior by creating valuable and relevant content. This is a continuous process that should be integrated into your marketing strategy.
The process of SEO is to increase the visibility of your website or web page on the unpaid search results of web search engines, like Google. SEO consists of a variety of strategies, tactics, and techniques to increase traffic to a site by obtaining high rankings in search results.
- Social Media
Social media marketing is an internet marketing technique that uses social media networks to reach marketing and branding objectives.
CRM aims to analyze customer data to improve relationships with clients, focusing specifically on retention of customers and driving sales growth.
