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Nicosia Race Club to roll out BoscaSports market-leading platform
Racecourse Media Group has teamed up with BoscaSports, Nicosia Race Club and Nicosia Race Club to implement the market-leading display platform for pool betting by BoscaSports across all betting retail estates in Cyprus.
Nicosia Race Club has been a valued and long-standing partner of RMG for more than a decade. They have imported RMG’s horseracing content since then. RMG is delighted to have NRC and BoscaSports working together to provide state-of the-art digital displays to the market, and to support RMG’s premium content, such as Epsom, Newmarket and York racing, via its Racing TVi International Betting service.
BoscaSports already provides the digital display platform for 85 of the 86 UK racecourses. They worked with NRC in order to replace outdated analogue displays and offer their customers more engaging content in all RacingTVi races as part of ongoing investments in global markets.
The product is based on BoscaSports platform and expertise in delivering rapid, cost-effective solutions. The display automatically displays the racing schedule and all RacingTVi events throughout the day.
George Hadjiminas said, “British & Irish horseracing are well established in Cyprus, and our customers love it.” We are pleased to be working with RMG and BoscaSports in order to deploy new digital screens at our betting outlets and on the racecourse. “We expect our customers to welcome the new screens.”
Eugene Mitchell added, “It’s fantastic to have reached this agreement with George and his staff.” It is the first time the BoscaSports Platform has been rolled out to a full market. We are thrilled that it is in a country like Australia, which has a long tradition of horseracing.
Ian Houghton is the International Director of Racecourse Media Group. He said: “Both Nicosia Race Club, and BoscaSports, are excellent partners with whom to work. RMG is delighted to be a part of bringing the latest digital screens to Cyprus. We hope that the added data, together with the modern presentation will make the betting customer much more informed.
The Nicosia Race Club has 125 retail outlets and a racecourse.
