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PandaScore, after launching its BetBuilder product in late 2013, has now launched with Ladbrokes Australia. Ladbrokes Australia is part of Entain , one of the largest gaming and sports betting groups in the world.
Ladbrokes Australia is also leveraging the esports BetBuilder from French data and odds provider, Dataflash. The product was launched by the two parties ahead of the BLAST.tv Paris Major, arguably the largest Counter-Strike event of the year.
Ladbrokes Australia can now offer more tailored and engaging betting options for not only one of the largest Counter-Strike betting events, but also for each individual esport. PandaScore BetBuilder uses the company’s unique game-specific models, which are backed up by comprehensive and rich data from multiple sources.
BetBuilder is available to live players of the two most popular esports titles – CS :GO and Dota 2. This feature is perfect for the Paris Major, which offers players a new and exciting way to bet on their favorite team.
Ladbrokes Australia has been using PandaScore’s unique Player Props for some time. Now, they will combine this with BetBuilder. Fans can factor in the player who scores the most kills along with their team’s winning. This creates a betting experience which is a “game within a match”.
It’s also been proven that esports punters bet less than traditional sports bettors but have a larger spread. They prefer to bet on several individual bets. This is not because they are trying to get the highest possible return. It’s more that esports bettors want to enjoy themselves. PandaScore BetBuilder allows players to roll their bets for their favorite teams and players into one bet. This offers a higher return.
PandaScore’s CEO Flavien Guillocheau said: “It is an exciting time for betting on esports.” It is important for this industry to innovate by collaborating with Ladbrokes Australia and launching our BetBuilder before the Paris Major. BetBuilder has long been a product that the esports industry wanted and was eager to integrate in their esports sector .”
“Counter Strike fans can now try a new, exciting product for the biggest CS:GO event of the year. Ladbrokes Australia also has a new, exciting product to add to our robust esports offer that we have been developing together for more than 3 years.”
Don Forbes, Ladbrokes Australia’s Trading Director said: “We have enjoyed a successful working relationship and bringing BetBuilder to all of our customers will be a positive step forward for everyone involved.”
We’re excited to roll this out in what we expect to be an extremely popular tournament, the Paris Major. It will give our customers a new and exciting way to play.
