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How is the Romanian market doing?
In 2019, Romania’s gambling market generated total revenues of EUR1.5 billion. This represents a 12.5% increase compared to last year. The online gambling industry, which accounts for almost 25% of total market share, was the primary driver behind this growth.
The Romanian gambling industry is regulated and licensed by the National Gambling Office, ONJN. The ONJN implemented more stringent regulations in recent years for online gambling operators. These include mandatory technical standards, measures to promote responsible gambling, and increased taxes.
The Romanian gambling industry continues to grow despite these regulations. In 2020, bet365 Betfair and 888 Holdings, among others, will receive licenses for Romania. The Romanian government announced recently plans to liberalize the gambling industry, including plans for large-scale casino construction in some areas.
The COVID-19 Pandemic, which has affected many countries, has also had an impact on the Romanian gaming market. Many land-based gambling shops and casinos were forced to shut down during the pandemic. This led to an increase in online gambling. The impact of the pandemic on the Romanian gambling industry is yet to be determined.
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By offering a variety of engaging and innovative games, operators are able to meet the preferences and needs of their players, separate themselves from competitors, and build a sustainable gambling market.
Why is Romania such an important market for you?
Romania is home to over 19 million residents, making it Europe’s largest market. It is a large market for online and offline gambling operators.
Romanian gambling is relatively young and has grown rapidly in the last few years. This has attracted international gambling companies’ interest. The Romanian gambling market is expected to grow as the economy develops and demand for gambling entertainment grows.
Romania’s relatively low gambling tax makes it a desirable destination for operators who want to minimize their tax obligations. This has attracted new operators, which has in turn increased competition and driven growth.
As a member state of the European Union, Romania enjoys EU protections and regulations. It provides operators with a stable regulatory framework and ensures the safety and security for customers.
Are there differences in the preferences of players between markets? How does localisation work in Romania?
Due to cultural and demographic differences, the preferences of players on the Romanian market for gambling may be different from those on other markets. There are many similarities in player preferences between the Romanian and other European markets.
Many international gambling operators have localised their products and services in order to cater for the preferences and needs of Romanian players. It may be necessary to translate their websites and games in Romanian, offer local payment methods and provide customer service in Romanian. Some operators offer promotions and bonuses tailored to the Romanian market.
The ONJN also has strict regulations that online gambling operators must adhere to, including the requirement that they offer games suitable for Romanian players. The ONJN may require online gambling operators to offer games popular in Romania such as Baccarat, Rummy or traditional card games.
Despite the fact that there are some differences between the preferences of players on the Romanian gambling market, many international operators have tailored their products and services in order to cater to the local market. The ONJN also has regulations in place to ensure operators offer games suitable for the Romanian market. This localisation ensures that the Romanian market is attractive to local and international operators.
What is the competitive environment like? Can operators enter the market and gain a solid share of the market?
There are established players in the market but there is also a lot of competition, and there are many opportunities for newcomers.
There are a few international operators who have entered the online gambling market. These include major players like Bet365, 888 Holdings and PokerStars. There are a number of local operators who have also been successful on the market. These include Superbet Fortuna and Netbet.
There are several casinos and slot machines in Romania. These include the famous Casino Bucharest, and Palace Casino.
ONJN has implemented regulations that are strict for online gambling operators. These include technical standards, measures to promote responsible gambling, and higher taxes. This may pose some challenges for operators who enter the market. These regulations help ensure customer safety and security and create a level playing ground for all operators.
The Romanian gambling industry offers new operators the opportunity to gain a solid share of the market, especially in the growing online gambling sector. The competition is fierce and new operators will have to provide attractive products and services in order to compete with the established operators.
What are the current challenges? What are some of the challenges?
The Romanian gambling industry faces several challenges, including:
Taxes on gambling: The Romanian Government has increased taxes, which have put pressure on the margins and profits of operators.
Regulators strict: The ONJN is imposing strict regulations on online gambling operators. This may make it harder for new operators to compete with established operators.
Competition: The Romanian gaming market is increasingly competitive. Both established operators and newly-arrived players are vying to gain market share.
Problem gambling: In any gambling market there is the risk of addiction, which can lead to negative social and economical consequences.
Operators and regulators have several options to overcome these challenges.
Collaboration and advocacy: Operators and industry associations can work together to lobby for tax and regulatory policies that are more favorable.
Innovation: Operators are able to differentiate themselves through innovative products and services which meet the changing preferences and needs of players.
Customer Protection: Operators can implement responsible gambling measures such as self exclusion tools to protect vulnerable players.
Localisation: Operators are able to adapt their services and products to the local market, thereby increasing brand loyalty and market share.
Education: Operators, regulators and players can all work together to promote responsible gambling.
In the end, working together operators and regulators will help create a successful and sustainable gambling market in Romania, which balances needs between operators, players and society.
