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Chipotle Mexican Grill, NYSE: CMG, announced today its partnership with Street Fighter 6. This is the latest version of one of most popular fighting games ever. Chipotle is the first restaurant to offer Street Fighter 6,, players the chance to earn Fighter Coins by making digital entree purchases on the Chipotle App and Chipotle.com. Street Fighter 6 is set to feature integrations in the game, such as Chipotle Daily Brackets and Battle Hub signage.
Chipotle, in addition to its partnership with Street Fighter 6 will also serve as the presenting sponsors of the 2023 Evolution Championship Series, a sponsor of COMBO BREAKER and an advertiser of PlayStation(tm). It is the first restaurant brand ever to offer free food to viewers on Twitch.
New Fighter Coin Integration
Beginning June 2, Chipotle is offering players the chance to earn Street Fighter 6. premium currency in-game, Fighter Coins when they order through the Chipotle App or Chipotle.com, using the promo code HDKN236*. Players will receive 250 Fighter Coins with every qualifying order, while supplies last. This code can be used to buy Characters and Character Outfits as well as Character Alternative Colors. They can also purchase Stages, Stamps Avatar Emotes, Avatar Gear, and Avatar Emotes in the official Street Fighter 6 online shop. Chipotle Rewards Members can also redeem their 250 points at the Chipotle Rewards Exchange for an additional code to purchase 250 Fighter Coins.
Viewer Reward on Twitch
Chipotle is also offering Street Fighter 6 Fans an exclusive reward through the Twitch Community. The Twitch community can access this limited-time offer beginning June 2, 9am PT. Chipotle is giving away 500,000 free chips or guac to Chipotle Reward members who watch an hour of livestreams from participating Twitch channels.
Chipotle Challenger Series Returns
Chipotle will bring back its signature esports event in 2023, featuring Street Fighter 6. The Chipotle Challenger Series gives the gaming community an opportunity to compete for cash, burritos, and other prizes. The top two teams in the Chipotle Challenger Series will also receive a trip for the 2023 Evolution Championship Series.
Evolution Championship Series 2023 presented by Chipotle
The Evo event, which is co-owned with Sony PlayStation and RTS, will offer a variety of integrated experiences. These include a community lounge and a pick-up area for Chipotle prize brackets.
Chris Brandt said, “Our FGC partnership closely aligns Chipotle with a passionate, competitive community of gamer who are looking to enjoy delicious and healthy food while playing titles such as Street Fighter 6,” he added. We’re excited to be able enhance gameplay and unlock new experiences for gamers.
The partnership between Chipotle and Capcom will allow them to engage with the dedicated and passionate fighting game community, and create innovative activations both in-game and real-world within Street Fighter 6 and the Chipotle Challenger Series. They will also be able to do this through the Capcom Pro Tour, Evo and COMBO BREAKER in 2023.
*Evo-2023 Notes* The number of Evo 2023 registrations is up 95% compared to the year 2022.
