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Bidstack Inc., the company that pioneered Intrinsic In-Game Advertising, celebrates today the anniversary of its partnership Fingersoft. It also announces new partnerships, including with The Tiny Digital Factory, a leading mobile racing game studio, and Fat Cigar Productions Ltd., a leading driving and racer mobile game studio.
Bidstack technology is becoming increasingly popular with mobile games of all genres. Its ability to increase revenue by displaying authentic in-game advertisements without affecting gameplay or player experience has made it a favorite. In-game advertising can be most effective in racing and sports games, which enhance realism and mimic real sporting environments.
Antoine Jullemier is the VP of Gaming at Bidstack.
“I am so happy to be working with three incredible racing studios. Racing and mobile games are heavily branded, so they have many spaces that can be used for in-game advertising. This can add to the realism. The lightweight SDK ensures that the game performance will not be affected, which is important when it comes down to players’ performance on track. We are super excited to continue our relationship with Fingersoft, and to welcome Fat Cigar Productions Ltd and The Tiny Digital Factory to the Bidstack paddock. We expect that in-game advertising will continue to grow in popularity with brands and generate record revenues for the next year.
In May 2022, Bidstack technology was integrated for the first time into Fingersoft’s Boom Karts Multiplayer Racing. In the last year, the online racer has been downloaded more than 3.5 millions times and has generated nearly half a million in-game advertising requests. Fingersoft, one of Finland’s largest game publishers and developers, is known for its Hill Climb Racing 2 and Hill Climb Racing games. These two games have been downloaded more than 2 billion times.
Otto Simola is the Head of Game Economy at Fingersoft . He said:
“We are always looking to provide players with an enjoyable and seamless experience, while also driving incremental revenue for our business. In-game ads are a good fit for these two priorities, and our partnership with Bidstack in the last year has shown us that ads do increase immersion and authenticity in games. We’re excited to see the possibilities that in-game ads can offer players and studios.
Bidstack’s racing game portfolio is enriched by the two newly-signed partnerships. The Tiny Digital Factory, based in Lyon and Montreal, is a leading publisher of racing games and motorsports. The Tiny Digital Factory’s GT Manager racing simulation uses Bidstack technology to bring authentic real-world brands in its immersive environments on and off the track. Fat Cigar Productions, an independent British studio, uses Bidstack technology to enhance the realism of Street Kart Racing – a mobile racer that has become the top paid game for iOS in more than 100 countries – and add a new revenue stream.
Stephane Baudet commented on the Tiny Digital Factory.
“GT Manager” is a simulation that attempts to replicate the excitement of managing a racing team. Bidstack’s brand partnerships contribute to making GT Manager authentic and support our business goals.
Ross Jones is the co-founder of Fat Cigar Productions.
As a racing game with a motorsports-savvy community, it was important to us that we didn’t integrate any content which would negatively impact the performance of the game or user experience. Bidstack in-game advertising was a natural choice for driving revenue and introducing authentic branded content, without affecting the user experience.
Bidstack’s cross-platform sports portfolio includes Football Manager, Mad Skills Motocross, SimWin, Top Eleven, and more. This allows brands to reach a diverse and growing gaming audience.
