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There are two main gambling worlds in the US. Traditional land-based operators, such as those in Vegas and Atlantic City, or abroad, in places like Macau for example, plus online operators.
The traditional casino business model is more stable, so it’s easier to compare the evolution over time.
Online casinos are a little more complex, since they were only recently legalized by many American states.
Take a look at recent figures on the market share of the two forms of casino gambling in the US.
How Sports Betting and Casinos Intertwine Business-Wise
There are sportsbooks in large casinos and online sportsbooks that have casino sections. It may be difficult to distinguish between the two verticals depending on what we analyse, but Mobileuscasinos.com, and other sites who are experts in this area, provide interesting insights.
iGaming can be used to refer to both types of gambling and, depending on where you are, online poker betting. In the US, iGaming is often used to describe sports betting, casino games, and sometimes horse racing betting.
According to figures from October 2022, three brands dominate the iGaming industry in the US. BetMGM and DraftKings hold 52.6% of North American online casinos while FanDuel holds 16.1%. Nearly 3/4 of the market has been concentrated into 3 brands. However, Draft Kings, FanDuel, and other sports betting sites are also strong.
In markets where online gambling is more developed, such as Europe and the United States, consumers tend to prefer different brands. The only major difference used to be the bonus offers, or the VIP programs, or the customer service. But the vertical lacks any significant differences in product.
Sports betting usually has more variables. A bookie sponsoring a particular NFL team may encourage an entire city to bet on that brand because of local activations and the notion that that brand is a “partner” of a beloved club.
Market share of casinos in the US that are located on land
The national competition between land based operators, (that have sometimes online operations as MGM), has always been a fierce fight. Let’s analyze by region.
As of February 2023, the top 10 market players are sorted according to their revenues in the previous quarter, ranking them according to their winnings in person at slot machines, table games and at-the counter sports betting. Online sports betting and casino games were excluded.
- The Las Vegas Strip (8.2 billion dollars);
- Atlantic City ($2.8 Billion)
- Baltimore-Washington D.C. ($2.2 billion)
- Chicago region including parts of Illinois and Indiana (2.1 billion dollars)
- The Mississippi Gulf Coast ($1.6 billion);
- New York City (1.5 billion dollars);
- Philadelphia (1.4 billion dollars)
- Detroit ($1.3 billion);
- The St. Louis market includes parts of Missouri and Illinois (1.1 billion dollars);
- The Boulder Strip in Nevada (966 Million Dollars).
After the pandemic, we can still see that the traditional areas with casinos on land are the leaders.
The Top Casino Brands in the World by Market Share – Is America leading the casino world?
The US has the largest market share in terms of market cap. It also holds the most valuable casino parent company companies, including the 8 th and the 7 th. Las Vegas Sands is worth $42B (as of 1 st), MGM Resorts is worth $14.2B, GLPI is worth almost the same and Wynn Resorts was worth $11B on May 31 st. Draft Kings is ranked at the 8 post worth 10.4B.
We can see that the US is still a major player in the global sector, with 5 of the top 8 holdings.
The US is still a leader in casino gambling. However, some of the commercial lessons for online gambling are imported from Europe, since that region has legalized online gambling for a much longer period.
