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As a result of a natural evolution in the partnership, FUN88 redefined its relationship with English Premier League football club Newcastle United. The club will continue to be its official betting partner for Asia for six years.
In the six years that FUN88 was Newcastle United’s jersey sponsor, the brand experienced a rollercoaster of success. From the club’s time in the EFL Championship to its promotion to the EPL and the changing fortunes during the previous administration, to this year’s incredible run to Champions League qualifying via fourth place in Premier League.
Fun88 will continue to work with the club on a number of activations that engage fans in mature and emerging Asian countries. The brand also has a strong presence on social networks, which is supported by more than 2.5m loyal Newcastle United fans. Thousands of Magpies supporters around the world have interacted with the accounts, and many of them have benefited from the competitions and prizes (such as tickets or shirts) that it has offered for most of the last decade.
This collaboration will open up a growing number of local channels, and promoter activities that are aimed at engaging and retaining the audience pre-game as well as during play.
FUN88 will also renew its brand presence on the LED perimeter boards in the historic St. James’ Park Stadium. This is one of the most commercially valuable media spaces pitchside within the Premier League. Although FUN88 could have continued as shirt sponsor, the company was willing to change the nature of the partnership due to the changing landscape of football sponsorships in the Premier League.
As Newcastle United has documented, FUN88 has supported the commercial development of Newcastle United and has thoroughly enjoyed its role as Newcastle United’s official shirt sponsors. It is now happy to continue as the Official Partner of Newcastle United. The focus will be on increasing club awareness and appreciation in Asia, as part of an overall global strategy.
FUN88 is committed to fostering a football friendly environment and responsible gaming culture. This latest move highlights its commitment to international club representation. Fun88 pioneered gamified betting, with a unique user interface and personalised service. This ensures a seamless player journey from the moment they log in to the final result. This unified user experience has led to high levels of satisfaction and retention among its active users.
A spokesperson for FUN88 said “We are delighted to advance our long-standing relationship with Newcastle United by becoming their Official Betting Partners for Asia. Our brand has grown and developed in tandem with Newcastle United for much of the last decade. We look forward to sharing more success stories as we continue our journey together.
“We’re also excited to develop organically our partnership with Newcastle United in a new era. We have seen the ups and the downs in life over the past six years, but we’re here for the long run. FUN88 is proud of moving forward with Newcastle United and our community.
Fun88 insists that this collaboration will solidify its position as Asia’s leading gaming and entertainment platform. We will be able to offer our customers more exclusive Newcastle United offers and team interaction. So, watch out for the upcoming campaigns that will feature the club. It will now reclaim the rightful place in the Champions League in 2023/24!
Newcastle United has said: Thank you, Fun88, for the incredible support that you have provided as shirt sponsors during the last six seasons. We look forward to the next phase of our partnership, and to working together with our fans to grow our collective presence throughout Asia.
Fun88 offers the most diverse range of sports betting markets and odds. The company’s core values are customer satisfaction and socially responsible entertainment. It offers the latest games and technology, all with a personalised touch.
Fun88 is proud of its strong history in football and other international sports. It also has a great line-up ambassadors that set it apart from the competition in this sector. Over the last decade, the brand has played a major role in sports marketing, becoming the official jersey sponsor for Newcastle United FC and a partner with Tottenham Hotspur FC. This year, the brand changed its sponsorship to a betting partner. Fun88 is not only associated with football sponsorships. It has also been a key partner of the cricketing star Daren Sammy, as well as the OG Dota 2 eSports team and the late basketball legend Kobe Bryant.
