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Groove has launched new services, including a turnkey service called GrooveOn as well as a games studio
Smart-data back-office technology to maximise operator performance
The company has updated its logo, colour scheme, and website to a new domain name: www. groovetech .com. The latest development round has seen the company flexing its technology muscles to create easy-to-use tools for operators to facilitate their success. This includes a smart data capability which gives operators valuable insight on player trends and provides them with content that is more suitable to players.
In the past seven years, Groove has worked with more than 100 content providers. The company has established itself as an innovative platform that supports a large number of casino brands.
Groove Tech has reorganised their brand platform. Groove is now the main commercial brand, with GroovePlay as an aggregation, and GrooveOn as a new turnkey service. The new master brand features a refreshed color palette to reflect the latest technology and services provided by the company.
Groove has refined their vision and mission, and they are working on introducing easy-to use technology that will help maximise casino ROI by implementing data-driven AI which identifies the most suitable games for each casino brand and market. The upgraded tech stack forms an integral part in the rejuvenation of the brand. Operators such as GreenFeather Topia, and Super Sonic are already migrating to the new platform.
The company’s back office has access to other key differentiation factors for casino brands such as free spins and tournaments. These can be used quickly to influence market behaviour, generate excitement and drive game play and revenue streams.
Operators can now gather more data about the results of different initiatives on one screen with the smart-data-enabled back-office. A new AI lobby, which is in the process of development, should be available this year. The tool is simple to use and offers many opportunities to discover new material.
Groove’s library of games continues to grow with the addition of more than 100 games per month. The games include classics as well as the newest titles on the market. These games include bingo, sports betting and casino games. They are also compatible with lottery providers.
GrooveStudio is a dedicated gaming studio that has 32 slots, table games, and crash games. There are also 10 more games currently in development.
Yahale Meltzer is the COO and cofounder of Groove. She added, “Groove’s new logo represents our modern, world class service to our operator cluster. The creativity in our new design is underpinned by our significant innovation in technology platform.” We have bigger ambitions as a company and look forward to the fruits of our brand and technology refresh.
